Resources

Chamber member Evolyte created a simple, 40-page deck on viral marketing and consumer behavior. It also introduces a new concept called (E)motion that Evolyte thinks the world will start moving towards in the next five years.

White Papers and Studies

lolelybrand: Recently lonelybrand completed research on over 300 advertising and public relations agencies to determine how agency executives are leveraging digital tools for growth and prosperity.

The report contains essential information for advertising and public relations executives planning on growth in the coming year as well as consumer-facing brands reviewing agencies for digital competency.

They condensed the findings into a 10-page white paper: Agency Growth Blueprint 2012.

Marin Software : Unsure what to do next, now that you’ve perfected your paid search campaigns? This informative whitepaper will uncover new tips to help advanced marketers to increase return on investment in paid search. In this paper, focused on budgeting, campaign structure, bidding and creative optimization, you will discover simple techniques to help generate additional revenue from high volume campaigns.

The white paper: Taking Paid Search Performance to the Next Level

FedEx/Ketchum: This study, presented jointly by FedEx and Ketchum, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. Organizations are leveraging social media tools to evolve into social businesses – creating communities and relationships with external and internal stakeholders that are transforming the way they do business. This has impacted organizational structure and hierarchies in a way that will continue to drive successful companies to become more adaptive and responsive to their stakeholders’ needs and preferences.

The study: 2012 FedEx Ketchum Social Business Study

Social Media