Put us to work: Responding to the new job creation imperative, from Deloitte University Press, suggests that wise for profit managers will make job creation central to their strategic thinking, and pursue it in coordination with government through innovative platforms and campaigns.
Published September 5, 2013: Put us to work: Responding to the new job creation imperative, by Pedro Arboleda & Steven Weber for Deloitte University Press.
Creating jobs is no longer seen as solely government’s problem. For-profit corporations are increasingly being judged on the basis of how many and what type of jobs they create.
Traditionally, corporate leaders haven’t had to think about job creation as a core component of strategy. Jobs were an input to your operations, not an output on which your success would be measured. Of course, there were always signals that job creation was valued. But the presumption for corporate leaders and for society as a whole was that if businesses focused on creating value, jobs would naturally follow. When and where that equation faltered, and when new jobs didn’t materialize, it was the responsibility of government to address the shortfall. Now, the equation isn’t just faltering, it’s broken; in an increasingly globalized and information-based economy, value production has visibly less and less immediate connection to job creation. Moreover, everyone now expects corporations to address the problem. So how do you respond? This article offers a plan to address this new job creation imperative.
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Contact: Clay Perschall, Public Relations Manager, Deloitte Services LLP, Chicago, firstname.lastname@example.org, 312.486.5895.
Last Updated on 2013-09-18 11:01:38.424