Crain's Small Business Week: How to Name Your Brand and Make it Trademark-able

05/09/2019 2:00 PM
2:00 PM - 3:00 PM
Chicagoland Chamber of Commerce, 410 North Michigan Avenue 9th Floor, Chicago, IL, 60611
CLICK HERE to register (you will be redirected to an Eventbrite ticket page).

Naming your company is one of the most important things a company does. Just as you would agonize over naming your child, the name you choose communicates a host of messages both intentional and sometimes unintentional in the minds of your target consumer. Your name establishes goodwill and credibility in the minds of consumers. How do you begin to name your company, product or service?

Learning Objectives:
-What is a brand and the process for developing a killer brand name
- How to brainstorm a brand name that resonates with your consumer base
- The difference between different trademarks and the level of legal protection afforded them
- What a trademark is and the process for seeking legal protection for a trademark
- How to best protect your trademark even if you do not seek legal protection for your brand or trademark

Speakers include:
-Stacey C. Kalamaras, Esq., Founding Partner at Kalamaras Law Office, LLC
-Ginna Ryan, Principal at Mauge, Inc.

Crain's Small Business Week: How to Name Your Brand and Make it Trademark-able

Additional Information

For more information about Small Business programs and events contact Stacey Caldwell at

Ticket Costs

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